Thanks Seth Godin for the reminder,
Software is testing, by Seth Godin
“Writing the first draft of a computer program is easy. It’s the testing that separates the professional from a mere hack. Test and then, of course, make it better.
The same thing is true with:
Web user interface
Relationships of all kinds
The reason it’s so difficult to test and improve is that it requires you to acknowledge that your original plan wasn’t perfect. And to have the humility and care to go ahead and fix it.
No fair announcing that you’re good at starting things. The world is looking for people who are good at polishing them until they work.”